During the holiday season, our thoughts turn gratefully to those who have made our success possible.
It is in this spirit that we say thank you and best wishes for the holidays and New Year.
Event is an essential milestone of successful Integrated communication campaigns!
Developing an integrated communication campaign is the absolute way to assure that your message is delivered to your target audiences, regardless of how they interact with your organisation.
Integrated communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a target audience, with tailored communications, through various mediums.
The first step is to define a strategy through analysis. Although the way to communicate will differ across channels, the messages should remain consistent, address the relevant audience and stand out in the context.
Selecting and prioritising the target audiences is critical.
With a targeted audience, you can create visual and content that will resonate with those audiences and facilitate the awareness process.
Once you have a strategy, campaign messages and identified target audiences, you will need to determine the channels to reach those audiences. In addition to the print and digital media, organising event is a critical piece. When events are developed as a part of an integrated communication campaign, they are going to give you the best return on your campaign.
Seldia, the European Direct selling association entrusts the communication agency, Page in extremis with the development of its Integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…
Contact us to get the conversation started: www. inextremis.be
The new issue of the Customs magazine is out!
In this edition, you will find background articles on the priority work areas identified by WCO Members, the activities carried out from July 2018 to June 2019, the control of dual-use items, the security risks associated with e-commerce, analytic approaches to risk management, how to make leadership development a priority of Customs and much more.
Magazines stand out in a competitive market of branded content dominated by digital. Global organisations like the World Customs Organisation (WCO) see print magazines as a vehicle to reinforce their brand awareness.
Considering the amount of digital information, including email, video, mobile and social, print magazines are an offline component that offers an alternative way to connect, and gives readers a satisfaction different from online.
Magazines offer another road to connect with stakeholders in a meaningful way. They engage full-circle. They encourage dialogue in multiple spaces with QR codes to scan, custom short URLs that drive readers online to explore more content.
In close collaboration with the WCO communication team, the magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
For more information on print magazine production or ideas for how to get started:
Clues for impactful presentations
Never forget that first class presentations require time and focus for:
Exploration & research > Generate ideas > Organise ideas > Collect feedback > Storyboard > Build the slides > Rehearse, rehearse, rehearse!
Here are six pointers we give you to enhance your abilities to make impactful presentations:
1) Think communication — not decoration,
2) Clarify your intentions,
3) Being obsessed with ideas — not tools,
4) Know when to stop,
5) Let your ego at the door.
6) Images also have an exceptional potential to get an emotional response from your audience.
Pictures help us become involved. With images, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals.
The images contribute positively to the storytelling process that makes communication more engaging.
With all this in mind, the communication agency, Page in extremis can help you develop the most strategic presentations for your organisation.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
New opportunities for investing in children
The 2019 Eurochild Report on the European Semester has been launched in the European Parliament at the event Towards No child poverty in Europe 2030: Preventing and tackling child poverty.
The European Semester is the EU’s economic, social and employment policy framework that runs on a yearly cycle. The Report responds to the 2019 European Semester with a children’s rights perspective of 29 Eurochild members who represent 22 European countries!
It’s four main recommendations are as follows:
1. Ensure that children are included in the next policy framework driving the European Semester
2. Use the link between EU funding and the European Semester to promote the social dimension of policies
3. Include a focus on children’s well-being in the EU’s analysis of national policy development in the Country Reports
4. Make the engagement of civil society in the European Semester a requirement for both Member States and the European Commission
Eurochild is a network of organisations and individuals working in and across Europe to promote the rights and well-being of children and young people.
The mission of the network is to promote the rights and well-being of children in policy and practise through advocacy, membership exchange and research.
Eurochild’s work is underpinned by the United Nations Convention on the Rights of the Child (UNCRC). An international human rights treaty that grants all children and young people a comprehensive set of rights.
The network is co-funded by the European Union’s Programme for Employment and Social Innovation (EaSI). A financing instrument at EU level which promotes, amongst others, combating social exclusion & poverty.
The communication agency, Page in extremis is proud to have participated, in the creative development and the graphical production of the Report.
Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centred brands and produces percussive digital and classic media.
Be energised by our know-how, contact us!