Zoom on a rebranding
After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.
The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.
The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.
The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.
A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:
If you want to feel better the spirit of the new brand, here is the launching video:
Experience or relive the first hours during the launching event, click here for the wrap-up video:
Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu
Your organisation needs to differentiate to stand out from the crowd. But being different is not enough; you also need to be relevant.
Your brand identity should express what your organisation stands for. To succeed you need a reliable partner.
One who brings experience, enthusiasm and perspective to the table.
Page in extremis turns brands into valuable assets and ensure that they are in alignment with your strategic objectives.
The communication agency has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.
Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
For more information: