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Zoom on a rebranding
After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.
The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.
The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.
The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.
A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:
If you want to feel better the spirit of the new brand, here is the launching video:
Experience or relive the first hours during the launching event, click here for the wrap-up video:
Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu
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