get more about the betterlighting campaign in the
04 Feb 2019
Get more about the #betterlighting campaign in the LightingEurope’s 2018 annual report
In the annual publication, Peter Hunt President of the European Association stated that he was “particularly pleased that LightingEurope is campaigning (…) through certain online platforms.”
And indeed, LightingEurope launched the #BetterLighting campaign on 25 September, targeting the Brussels/EU-sphere.
With a dedicated website and daily social media posts, the #BetterLighting campaign aims to help people appreciate the value of lighting, using simple information and images to explain both the visual and non-visual effects of lighting.
Mrs Ourania Georgoutsakou, the Secretary-General, insisted in the annual report that LightingEurope “will continue to explain and demonstrate the value of lighting and have it reflected in future policies and rules, such as for smart cities, smart buildings and people-centric environments”.
Mrs Georgoutsakou completed, “our #BetterLighting campaign is a first step to explain how lighting impacts people, we will now focus on reinforcing our collaboration with the downstream value chain to roll out better lighting for everyone”.
Page in extremis is delighted to have participated in the creative development and the graphical production of the 2018 Annual Report.
The result is a stunning publication made within an intimate creative dialogue framework involving the LightingEurope communication team and the Belgian communication agency’s creative team.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
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