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Event is an essential milestone of successful Integrated communication campaigns!
Developing an integrated communication campaign is the absolute way to assure that your message is delivered to your target audiences, regardless of how they interact with your organisation.
Integrated communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a target audience, with tailored communications, through various mediums.
The first step is to define a strategy through analysis. Although the way to communicate will differ across channels, the messages should remain consistent, address the relevant audience and stand out in the context.
Selecting and prioritising the target audiences is critical.
With a targeted audience, you can create visual and content that will resonate with those audiences and facilitate the awareness process.
Once you have a strategy, campaign messages and identified target audiences, you will need to determine the channels to reach those audiences. In addition to the print and digital media, organising event is a critical piece. When events are developed as a part of an integrated communication campaign, they are going to give you the best return on your campaign.
Seldia, the European Direct selling association entrusts the communication agency, Page in extremis with the development of its Integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…
Contact us to get the conversation started: www. inextremis.be