Cobalt Institute: a proactive approach to sustainability
Cobalt is an essential element behind many of today’s most critical applications. More than just metal, cobalt enhances our quality of life and plays a vital part in building a sustainable future.
Cobalt is a technology-enabling material that is currently irreplaceable in many of today’s technologies; portable devices such as laptops and smartphones, batteries for electric vehicles, renewable energy storage systems, wind turbines, automotive safety systems, cutting tools, prosthetics, catalysts, aircraft, rockets and many more applications, could not exist without the vital contribution of cobalt.
As the demand for cobalt increases, so does the exposure to supply chain risk. Cobalt producers and buyers have a responsibility to give to the end-users the confidence that the materials they work with are responsibly sourced and produced.
The Cobalt Institute (CI) has a longstanding commitment to the sustainable and responsible production and use of cobalt. Intending to establish an industry-wide cobalt supply chain risk management framework, in 2017, the CI entered into a partnership with RCS Global, a leading adviser on responsible sourcing of natural resources.
The result of this partnership is the Cobalt Industry Responsible Assessment Framework (CIRAF).
CIRAF was created to help the cobalt industry be part of the solution – to take a proactive approach to answer the sustainability concerns of their customers and stakeholders. A voluntary tool available at every stage of the cobalt supply chain, CIRAF is not a standard or certification but a risk management and reporting framework to help companies reinforce their commitment to responsible production and sourcing.
The Cobalt Institute (CI) entrusted the communication agency Page in extremis with the mission to promote its proactive approach to sustainability.
A thematic website and a social media campaign (Twitter and LinkedIn) have been implemented in close collaboration with the communication team of the Cobalt Institute.
Digital communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a specific target audience, with tailored communications, through various mediums.
One of the first steps is to define a strategy through analysis. Although the way to communicate will differ across social channels, the messages should remain consistent, address the relevant audience and stand out in the context.
Based in Brussels, the communication agency Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
Interested?
Contact us to get the conversation started: www.inextremis.be
Discover the responsible website on http://responsiblecobalt.org/