What does water mean to you?
To create awareness regarding water's importance, the United Nations declared March 22 as World Water Day.
World Water Day celebrates water and raises awareness of the global water crisis. A core focus is to support the achievement of Sustainable Development Goal (SDG) 6: water and sanitation for all by 2030.
The theme of World Water Day 2021 is valuing water.
Eight years ago, during its rebranding, water's central importance about life was already an essential part of the European Water Association brand's development.
In June 2013, EurEau, the voice of European operators of drinking water and sanitation services, gave itself a new brand identity and a new slogan: "Water Matters".
EurEau represents national drinking and wastewater service providers from 29 countries, both private and public sectors.
EurEau's vision for the future is one where there is enough clean water for all uses, where society handles its water with care so that only necessary treatment is carried out, and where drinking and wastewater services are professionally and efficiently delivered.
The new branding of EurEau resulted from an exciting collaboration process between EurEau and the communication agency Page in extremis.
Page in extremis is specialised in corporate and institutional communication. The communication agency builds corporate and institutional brands and helps you refresh, with great success, your existing identity programme.
Branding is a dynamic organisational process. One of the objectives is to speak with one consistent voice that embraces the brand's essence.
A strong brand, sustained by a focused strategy, clearly delivers the message your target audience wants to hear and does so across all touchpoints.
Branding is a complex, multifaceted, and multi-disciplinary process. Page in extremis deals with communication strategy, value and core-idea, brand architecture, and all those elements that create a visual identity system.
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