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Metal Packaging for Sustainability: 10 Benefits of the Beverage Can It's pretty hard to beat the drink can for durable, safe and...

29 Sep 2021

Metal Packaging for Sustainability: 10 Benefits of the Beverage Can

It's pretty hard to beat the drink can for durable, safe and versatile packaging.

The aluminium beverage can is quickly sorted, efficiently recycled and has a high economic value at the end of its life, making it an excellent example of a sustainable packaging option well suited to "true circularity". 

The European association Metal Packaging Europe has developed an infographic that presents the ten advantages of the beverage can.

The infographic forms a whole that can be divided into ten visuals to share on social networks. Each shows an advantage in using the can as packaging.

Metal Packaging Europe gives Europe's rigid metal packaging industry a unified voice by bringing manufacturers, suppliers, and national associations. Their membership covers more than 760 companies, employing over 177.000 people. 90% of member companies are small and medium-sized enterprises.

The organisation represents the industry's views and stakeholders' opinions to understand how metal packaging contributes to the Circular Economy.

The easily understandable infographic results from a close collaboration between the inspiring team of the European association and the graphic unit of the communication agency Page in extremis.

Established in 1994, the communication agency has over 25 years of experience providing Distinctive Communication for global institutions, European associations, and leading corporations. 

This experience, combined with an in-depth knowledge of marketing and communication theories and the inherent creativity of the team, makes them the creative agency of choice for the 'Brussels Bubble' and beyond.

The agency regularly develops detailed brand strategies and complex communication plans for many clients, including global, European, and regional industry, trade associations, and leading corporations.

As the chosen partner of several European and international institutions, Page in extremis has significant experience with EU- and publicly-funded projects.

To learn how your project can benefit from a big-hearted agency, contact them today!

  • institutional communication
  • corporate communication
  • brussels communication agency
  • infographic
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This is the blog of Page in extremis, an independant Communication Agency based in Brussels. Discover our website Page in extremis is a trusted communications partner for global organisations, and European institutions and associations. With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications. Looking for a Partner? Ask for an Agency Presentation! Thank you!