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Sustainable development of agriculture in the ACP regions! The latest market study from COLEACP’s Market Intelligence service...

01 Oct 2021

Sustainable development of agriculture in the ACP regions!

The latest market study from COLEACP’s Market Intelligence service is “State of play and opportunities of the European market for fruit and vegetables from ACP countries”.

Four years from the 2017 report, this new publication provides an update on the evolution of the European market and development opportunities on this market for fruit and vegetables of ACP origin.

The report highlights that in the future, it will be essential to promote the contribution of imported products to the sustainable development of agriculture in developing countries, particularly in the ACP regions.

Sustainability and transparency are central for brands, as consumers want environmentally friendly products, including their packaging. 

They expect transparent information on the composition of products, their origin and traceability along the supply chain, and the economic, environmental and societal sustainability of production. 

A future marketing challenge will be to inform consumers about the environmental impact of products.

ACP exporters will need to adapt to the evolution of EU regulations and the changing expectations of buyers and consumers. 

ACP companies that can transform these challenges into opportunities to develop and modernise their business in a sustainable manner will have a future in the EU and UK markets.

This new study is supported by the Fit For Market programme, implemented by COLEACP within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union, and co-funded by the French Development Agency (AFD).

Page in extremis has designed and produced the new edition of the market study. Since 2008, COLEACP has entrusted the development and the production of its leading publication to Page in extremis, the communication agency specialised in corporate and institutional communication.

Located in Brussels, the communication agency Page in extremis has extended experience in translating complex communication messages into easy-to-read publications.

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