What European health communication truly needs

A question has been quietly echoing through the corridors of Brussels—perhaps you’ve heard it too. This question speaks not only to urgency but also to responsibility: Can we be serious now?

Regarding health communication in Europe, the stakes have never been higher. Not just in figures—though 2.7 million preventable deaths each year is a staggering number—but in how we choose to speak, act, and influence.

Communication has power. In the hands of those who truly understand its weight, it becomes more than a tool—it becomes protection. It becomes prevention.

At #inextremis, we’ve seen the other side of the coin far too often: campaigns diluted by compromise, messages tangled in a web of competing interests, and silence where there should have been clarity.

You’ll know what we mean if you’ve ever sat in a meeting where a campaign’s intent was noble, but the result lacked bite.

The website canwebeseriousnow.org struck a chord with us. Not because it’s filled with dramatic slogans or clickbait stats but because it dares to say what many only whisper: we need to protect our public health policies from the industries that weaken them. We need boundaries, integrity, and, yes, seriousness.

And communication plays a central role in all of this.

What if we told you that prevention isn’t just a health strategy—it’s a communication one, too?

What if your next campaign wasn’t just about raising awareness but insulating your message from harmful influence, aligning your narrative with shared public interest, and building the kind of trust that outlasts trends?

It’s not about grand gestures or flashy slogans. It’s about consistency. Clarity. Courage.

It’s also about partnership.

Let’s be honest—navigating the EU Brussels bubble is not for the faint-hearted. Between institutional sensitivities, multi-stakeholder expectations, and the ever-watchful eye of public opinion, your message must do more than land. It must last.

That’s where we come in.

At #inextremis, we don’t just design campaigns. We walk beside you through the complexity. We decode the noise, sharpen your strategic edge, and ensure your message does what it was meant to: connect with people without compromise.

We understand what it means to balance vision with vigilance. To speak boldly but responsibly. To build alignment across teams, silos, and even cultures.

So, if you’ve ever felt the pressure of wanting to do the right thing—but feared it might be drowned out in the process—you’re not alone.

And maybe it’s time to take that question seriously.

Let’s keep the conversation going. Real impact begins when communication becomes more than a tactic—it becomes a commitment.