How do you communicate the feeling of genuine belonging—of being seen, welcomed, and supported—in just a few seconds of online content? BEPS International School took on this challenge, and together, we turned it into a campaign full of meaning, energy, and authenticity.

We’re proud to be in the middle of an exciting collaboration with the school’s leadership team. The result so far? A dedicated website — makethemfeelhome.com — and a multi-platform campaign are already making waves on Facebook, LinkedIn, Instagram, and YouTube.

A structured approach with a clear ambition

From the first meeting, it was clear that this campaign had to reflect the soul of BEPS—not in abstract terms but through concrete, engaging stories—stories that resonate with prospective families while reinforcing the pride of the school’s community.

We started with a co-creation phase focused on listening. Together with BEPS’ leadership, we clarified the campaign’s purpose, tone, and messages. This foundation shaped the entire process, which we structured into three key pillars:

A purpose-driven campaign website

Designed to welcome visitors with warmth and clarity, the site tells the story of BEPS through real moments and real people. Every element — copy, visuals, user flow — was crafted to reflect the school’s commitment to personalised education and international-mindedness.

A multi-channel promotion plan

The eight-week ongoing campaign is tailored to each platform. It includes short videos, testimonials, carousel posts, and community spotlights. Content is planned and adapted weekly, keeping the message fresh and relevant.

Agile collaboration in action

We’ve set up a collaborative rhythm with the school’s team, reviewing results, adjusting messages, and aligning the next steps while staying true to the school’s tone and values.

Why this campaign stands out

It doesn’t feel like a campaign; it feels like BEPS.

The creative choices are grounded in empathy and intention. The “Make them feel home” call to action isn’t a slogan; it reflects what BEPS does daily. And it’s working because it’s honest, human, and beautifully straightforward.

A work in progress and a story worth sharing

As the campaign continues to unfold, we’re learning a lot — about what connects, what moves, and what drives engagement when communication is guided by purpose.

This project vividly reminds us that communication isn’t just about visibility. It’s about alignment—between words, actions, and identity.

Let’s build something meaningful together

At #inextremis, we don’t create off-the-shelf campaigns. Instead, we build tailored strategies that reflect our clients’ personalities and aspirations.

If you’re ready to bring your organisation’s values to life through communication that feels as real as it is strategic, we’re prepared to help.

Let’s talk.