Energy efficiency is at the heart of Europe’s transition to a more sustainable future.

But where should we start?

The leaders of Europe’s insulation industry associations—Eurima, EUMEPS, PU Europe, and Exiba—have joined forces to answer this question.

Together with their communication teams, we have crafted a compelling campaign to highlight why tackling excessive energy use in buildings is the key to cutting costs for citizens, boosting European industry’s competitiveness, and making the energy transition a reality.

The foundation of a successful energy transition

Like baking a cake, home renovation works best when done in the correct order.

Insulation should be the first ingredient in a successful and cost-effective energy transition. Unfortunately, many citizens lack clear guidance on how to make the best choices for their homes.

That’s where our campaign “Priority? Insulation!” steps in to raise awareness, provide expert insights, and ensure homeowners and policymakers prioritise the proper steps.

A collective effort for maximum impact

Our team at inextremis worked closely with Eurima, EUMEPS, PU Europe, and Exiba to develop a strategic and engaging communication approach.

The campaign presents compelling facts and figures and amplifies real-life testimonials and case studies, demonstrating the tangible benefits of insulation.

By prioritising insulation, we make every other investment in homes, energy systems, and industry more effective and affordable in the long run.

Moreover, well-insulated buildings improve indoor comfort, enhance well-being, and reduce Europe’s energy dependency.

A growing success

Since its launch, Priority? Insulation! has garnered significant attention across the industry and beyond.

The campaign will unfold over the coming weeks, featuring impactful content showcasing how insulation is the first step towards energy efficiency and cost savings.

We invite you to explore the campaign and discover how insulation is crucial in shaping a greener, more resilient Europe.

Visit the official campaign website 👉🏻https://www.priorityinsulation.eu

Stay tuned for more insights, testimonials, and case studies reinforcing why insulation should always come first in the energy transition journey!

Partner with inextremis for impactful communication campaigns

At #inextremis, we specialise in crafting high-impact communication campaigns that drive real change.

Our expertise working with industry leaders, associations, and institutions ensures that your message reaches the right audience with clarity and impact.

Whether you’re looking to develop a digital strategy, design compelling content, or launch an awareness campaign, our team is here to help.

Contact us today to explore how we can bring your communication vision to life!