Some collaborations don’t need grand announcements—they speak for themselves.

Over the past year, our creative team at #inextremis had the pleasure of working once again with ENGIE’s European Affairs department on a strategic publication that mattered—not just because of its timing or its political relevance—but because of what it represented: clarity in complexity, trust in partnership, and the power of design to support a message worth sharing.

The document in question?

A vision paper prepared in the context of the European policy cycle set in motion by the 2024 elections. Addressed to the incoming European Parliament and institutions, it offered ENGIE’s strategic perspective on how to make the energy transition a lever for industrial strength, social fairness and climate responsibility.

Today, it serves as a reference point for dialogue and orientation.

A clear message, carefully shaped

What made this project resonate with us was its balance between realism and ambition, between institutional rigour and human tone.

ENGIE’s vision was not an abstract roadmap. It was grounded in the experience of those who implement the transition daily: engineers, local actors, policymakers, and industry experts.

It was built on a strong intuition: Europe could not hesitate. If steered purposefully, the energy transition could become a driver of competitiveness, not a cost, a source of trust, not division.

Six priorities emerged, each crafted with intention:

• Keep energy affordable by choosing pragmatism over ideology.
• Invest in the infrastructure of tomorrow with conviction.
• Simplify rules to let innovation breathe.
• Anchor the Green Deal in industrial revival.
• Direct funding where it changes lives and systems.
• Reaffirm that transitions succeed when people believe in them.

None of these were new ideas. But together, they formed a coherent, grounded, forward-thinking vision that deserved to be seen, understood and remembered.

Our role: making the message visible

At #inextremis, our task wasn’t to invent the message. It was already there—thoughtful, informed, and mature. Our role was to help it find its voice, design a publication that respected its substance while enhancing its clarity, and support its rhythm, pace, and institutional readability without stripping it of its soul.

Working with ENGIE’s team, we shaped a structure that allowed readers to engage intuitively. We built a layout that reflects both the seriousness of the content and the accessibility needed for busy stakeholders. We fine-tuned every detail—from typographic hierarchy to infographic tone—to ensure nothing distracted from the essential.

This wasn’t about style for style’s sake. It was about serving a purpose through form.

What we take with us

Looking back, this renewed collaboration confirmed what we value most: shared trust, strategic alignment, and the sense that what we help produce can be helpful, not just beautiful.

The ENGIE vision paper still circulates today, not as a campaign tool but as a compass. We’re grateful to have contributed to its trajectory.

To see more about ENGIE’s activities in European affairs, visit engie.com.

Designing for strategy is never neutral. It’s a commitment, and we’re proud to stand by it, project after project.