Social media has evolved beyond connecting with friends or sharing updates. It is now a platform where ideas originate, movements are formed, and public opinion is shaped.
But let’s pause and ask ourselves: are the platforms we use today aligned with our democratic values?
And if they aren’t, what can we do about it?
Most major social networks are owned and operated outside Europe, which raises important questions.
Do these platforms respect the privacy of their users? Are they transparent about how they moderate content or tackle misinformation?
Often, the answer is no.
Take data privacy. European regulations, like the GDPR, set the gold standard for protecting personal information. But what happens when the platforms we rely on operate under weaker privacy laws?
They’re not playing by our rules—and that undermines trust.
And then there’s the issue of content.
Algorithms, designed to maximise engagement, sometimes amplify misinformation or divisive content. This is not merely a technical error; it directly threatens informed debate and social cohesion.
Imagine a social network built with European values at its core.
Privacy isn’t an afterthought—it’s a promise.
Algorithms prioritise reliable information over sensational headlines.
Transparency is baked into every decision.
It’s not just a dream; it’s a realistic ambition.
But creating such platforms isn’t easy.
Competing with global tech giants requires resources, innovation, and public support, which European institutions can provide.
Here are some practical ways Europe could support this vision:
These steps would strengthen digital sovereignty, create jobs, boost innovation, and give Europe a stronger voice in shaping the future of technology.
This debate affects us directly as communication professionals. Our messages must reach the right audiences and be delivered through platforms that reflect our organisation’s values.
How can we trust platforms that don’t align with European principles?
By advocating for European social networks, we’re not just supporting a new platform—we’re championing a space where our organisation’s voice can thrive, free from the risks of unethical practices.
The concept of European social networks goes beyond technology; it emphasises values, trust, and the future of communication. So, what can we do right now?
Start by joining the conversation. Share your thoughts with colleagues. Discuss the role of social media in your communication strategy. Ask yourself: are the platforms you’re using today aligned with the values you want to promote?
The choice isn’t just about regulation or technology. It’s about what kind of future we want to build.