Cutting through the noise requires more than just information—it demands an emotional connection. At #inextremis, every digital publication should tell a story, guiding the audience through a resonated experience. Our collaboration with Metal Packaging Europe (MPE) perfectly illustrates this philosophy. Together, we created a website that doesn’t just inform—it invites users to explore, reflect, and engage.

A shared vision, a seamless process

From the beginning, this project was about more than design and functionality. It was about translating MPE’s commitment to sustainability into an intuitive, visually rich, and engaging experience.

MPE, the voice of the European metal packaging industry, wanted to highlight its alignment with the UN Sustainable Development Goals (SDGs). But beyond simply listing objectives, they sought to create a space where stakeholders could see the industry’s tangible contributions and future ambitions. This is where our expertise in strategic digital storytelling came into play.

By working in close collaboration, we ensured that every element of the website—its structure, messaging, and visual identity—served a purpose: making sustainability an accessible and compelling topic for a wide audience.

Exploring the MPE SDGs website

The result is MPE’s SDGs website, a dynamic digital platform that embodies clarity and engagement. But what makes it unique? It’s not just a website—it’s a journey through the impact and potential of sustainable metal packaging.

Step inside: what the website offers

1. A clear introduction to MPE’s sustainability mission – Right from the homepage, visitors understand why sustainability matters for metal packaging and how it aligns with global goals.
2. A closer look at key SDGs – The website breaks down the most relevant SDGs—like responsible consumption (SDG 12), climate action (SDG 13), and industry innovation (SDG 9)—showing how MPE and its members are driving real change.
3. Data that speaks volumes – Crisp infographics and statistics illustrate the industry’s recycling rates, carbon footprint reduction efforts, and contributions to the circular economy.
4. Stories from the field – Concrete examples and case studies bring theory to life, demonstrating how MPE members are making a difference across Europe.
5. Interactive engagement – Thoughtfully designed visuals and multimedia elements ensure that users don’t just read about sustainability—they experience it.
6. A call to action – The site encourages visitors to take the next step by adopting best practices, joining discussions, or simply spreading awareness.

Why digital storytelling matters

Information alone rarely inspires action. What makes an impact is how that information is presented. How it speaks to the audience, sparks curiosity, and encourages participation. This is why an integrated, interactive approach to digital communication is essential.

Rather than presenting sustainability as a static topic, the MPE website transforms it into an engaging conversation. Every scroll, click, and visually reinforces the message: sustainability in metal packaging is not just an aspiration—it’s a reality backed by measurable progress and ongoing commitment.

Looking ahead: shaping the future of digital communication

At #inextremis, we thrive on bringing complex messages to life in clear, engaging, and impactful ways. This project with MPE showcases what happens when strategic thinking meets creative execution: a digital space that doesn’t just inform but connects.

If you’re looking for a way to transform your reports, initiatives, or corporate vision into a compelling online experience, let’s talk. Your story deserves to be told in a way that resonates.

Experience the website for yourself and see how digital storytelling can elevate your message.