Collaboration is key to delivering impactful digital solutions. At #inextremis, we recently had the privilege of partnering with the communications team at AmChamEU to develop the “Invested in Europe” platform. This project is a testament to the power of close collaboration, strategic alignment, and a shared vision. By breaking down the process step by step, we can offer deeper insight into how this successful platform was brought to life and what it represents in terms of best practices.
The foundation of any successful digital project starts with a clear understanding of the client’s goals. In this case, AmChamEU needed a platform to highlight the investments and contributions of U.S. companies in the European Union. The platform required more than just presenting data—it had to tell a compelling story that would engage various stakeholders, including policymakers, business leaders, and the public.
Our approach:
We began with extensive discussions with AmChamEU’s team to fully grasp the message they wanted to convey. Mapping out the user journey was a critical first step, ensuring that the platform would be intuitive and accessible, meeting the needs of a diverse audience.
Collaboration is at the heart of a successful project. AmChamEU and inextremis teams worked hand in hand to align our strategic goals. Through video Call meetings, we fine-tuned the vision and ensured we were all on the same page.
Key actions:
The design phase focused on making the platform engaging, responsive, and easy to navigate. We knew the target audience was broad, which meant creating a user experience that would work equally well for policymakers looking for quick insights and business leaders seeking detailed data.
Design highlights:
Once the design was finalised, our technical team took over to build a stable, scalable platform. The development process focused on ensuring a seamless user experience with fast load times and security for handling data.
Technical focus:
Before launching, we conducted thorough testing to ensure that the platform performed as expected across all devices and browsers. We also conducted usability tests to guarantee that the platform’s design and technical aspects met the highest standards.
Testing stages:
The platform went live after a seamless collaboration between both teams. We continued to provide post-launch support to monitor performance and ensure that any minor issues were addressed quickly.
Post-Launch actions:
“Invested in Europe” is a platform and a powerful digital tool that showcases the significant contributions of U.S. companies to the European economy. It offers data visualisations, detailed reports, and a straightforward narrative, making it an invaluable resource for stakeholders across sectors.
Key takeaways:
In the ever-evolving digital landscape, partnering with experts who can translate complex ideas into clear, functional, and engaging platforms is crucial. The “Invested in Europe” project demonstrates how close collaboration, creativity, and technical expertise can deliver a platform that meets current and future needs.
Curious to explore “Invested in Europe”? Visit the platform here and discover how this collaboration brought a shared vision to life.
At #inextremis, we are committed to delivering high-impact digital solutions that drive engagement and provide measurable value. Let’s start a conversation if you’re looking for a partner to take your next digital project to the next level.