The road transport sector is changing rapidly, with new regulations, sustainability goals, and digital transformations reshaping the industry. But keeping up with these changes isn’t always easy. Information can be complex, regulations evolve, and transport professionals need clear, structured guidance to navigate it efficiently.

That’s precisely what IRU had in mind when they approached us. They needed an online platform to help transport operators, policymakers, and industry stakeholders understand the EU’s Mobility Package without the frustration of endlessly searching for reliable updates.

Designing a platform with purpose

From the start, this project wasn’t just about creating another website. It was about designing a tool that would genuinely help people—professionals making decisions that impact businesses, employees, and road safety.

The IRU team brought their deep knowledge of the transport sector, and we gained expertise in sensibly structuring information.

Together, we tackled the challenge: how do you take a dense, highly technical set of EU regulations and turn it into something accessible, engaging, and—above all—useful?

A digital compass for transport professionals

The platform we built does more than display information. It acts as a digital guide, helping users find their needs based on their roles and concerns.

• Clear and intuitive structure—Instead of long, convoluted texts, we focused on breaking down regulations into well-organised sections, making them easy to scan and digest.
• Real-world relevance – Every rule and requirement is explained practically, ensuring visitors see how policies apply to their daily work.
• Clever use of visuals – Infographics, icons, and interactive elements make the key points stand out, reducing the cognitive load for busy professionals.
• Always up to date—As policies evolve, the platform is designed to integrate real-time updates, ensuring accuracy and relevance.

The human side of digital transformation

For those working in transport, these regulations aren’t abstract policies—they shape everyday realities. They influence driving schedules, impact business operations, and, in some cases, even affect livelihoods. This is why clarity matters.

We heard the concerns of drivers who needed to understand their rest periods, fleet managers looking for compliance guidelines, and policymakers seeking a quick reference tool. Each decision we made—how the content was structured and the navigation flowed—was guided by empathy for these users.

The result? is a platform that informs and reassures. It offers a sense of control in an industry that often feels unpredictable.

A journey, not a destination

Working with IRU was a reminder that great digital projects are never just about technology. They’re about understanding people—how they think, search for information, what frustrates them, and what helps them move forward confidently.

This platform is now in the hands of the people it was built for, and that’s what matters most. It’s a tool designed to serve, guide, and simplify an otherwise overwhelming process. And for #inextremis, this kind of work makes digital communication meaningful.

Do you want to talk about making complex information more accessible? We’d love to hear from you.