How do you translate twenty-five years of European consultancy excellence into a compelling digital experience?

We enthusiastically embraced that challenge when the Squaris team invited us to help shape their website.

Squaris is not your average consultancy. Since 1999, it has built a solid reputation as a trusted partner for organisations seeking to navigate the complexity of EU affairs. Its strength lies in the quality of its relationships, its ability to translate Brussels’ intricacies into strategic action, and its deep understanding of sectoral and institutional dynamics.

Like many long-standing consultancies, Squaris had reached a turning point in its digital presence. It was time to move beyond the purely functional and embrace a website embodying the team’s personality: discreet but impactful, profound but never stiff, pragmatic yet human.

A collaborative design rooted in authenticity

From day one, the collaboration with the Squaris team was driven by one key value: authenticity. They knew what they stood for. They didn’t want to chase trends or adopt flashy slogans. Instead, they asked us to help them design a website that reflects who they are—people you can trust, listen more than they speak and deliver meaningful results.

We worked hand in hand on content, architecture, and tone of voice. Each decision, from typography to the homepage structure, was guided by a straightforward principle: Does this feel like Squaris? The answer had to be yes every time.

Simplicity with depth, clarity with nuance

The new Squaris website is intentionally sober and elegant. It provides direct access to the firm’s expertise in EU policy, funding, association management, and more without overwhelming the visitor.

Each section is designed to tell a story while respecting the attention span of busy professionals. The layout invites exploration but also respects the reader’s need for clarity. We avoided overloading the site with marketing jargon. Instead, the voice is calm, confident, and grounded in experience.

Subtle transitions and a restrained use of visuals keep the focus on substance. The result is a website that speaks softly but with conviction.

A website that mirrors the team behind it

More than just a showcase of services, the Squaris website portrays the people behind the consultancy. It reflects their way of working: transparent, honest, and built on mutual respect.

At #inextremis, we believe digital tools should never overshadow human relationships—they should amplify them. And that’s precisely what this website does. It strengthens the connection between Squaris and its clients while reinforcing its position as a key player in the Brussels EU ecosystem.

We are proud of this collaboration for the result and how it was built through trust, shared standards, and a mutual commitment to excellence.