The Special Eurobarometer 555 report offers insights into Europeans’ attitudes toward EU energy policy, particularly highlighting the importance of affordable energy and innovation in clean technologies. As energy affordability remains the top concern for many citizens, there is also strong support for the EU’s climate neutrality target and the diversification of energy sources to reduce dependency on external suppliers.

At #inextremis, our team recently delved into the findings of the Special Eurobarometer 555 report, which explores Europeans’ perceptions of EU energy policy. This document offers significant insights into how energy is viewed globally, particularly amid the ongoing climate crisis and energy affordability challenges. Understanding these trends is essential for communication professionals in international and European associations to shape effective strategies.

A Clear Focus: Affordable Energy and Innovation

One of the primary takeaways from the report is that affordable energy remains the top concern for European citizens. Nearly 40% of respondents across EU member states prioritise keeping energy costs low, a sentiment that has only grown since the last Eurobarometer survey. This is a critical point for communicators working with stakeholders—affordability is not just an economic issue but a driving force behind public opinion on energy policy.

In parallel, investment in renewable energy and innovation in energy technologies emerge as key expectations from EU energy policy. This reflects a growing alignment between environmental sustainability and economic growth, with the public recognising the role of clean technologies in securing both energy independence and a competitive economy.

Climate Neutrality: A Shared Goal

The European Union’s commitment to climate neutrality by 2050 is widely supported. Most respondents believe that reaching this target will reduce greenhouse gas emissions, spur job creation, and attract investment in the clean energy sector. For communication leaders, this reinforces the importance of positioning climate action as an opportunity, not just a challenge. The public is ready to back initiatives that balance environmental goals with economic benefits.

Energy Independence and Security: Growing Priorities

The geopolitical context, particularly the energy crisis exacerbated by Russia’s war in Ukraine, has heightened concerns about energy independence. The report shows strong public support for diversifying energy sources, as citizens see this as critical to reducing Europe’s dependence on external suppliers. This is a clear signal for organisations to frame their energy strategies within a broader narrative of security and stability, particularly in cross-border or international discussions.

Empowering Consumers: The Role of Renewable Energy Communities

Interestingly, while awareness of renewable energy communities is rising, participation remains relatively low. Most Europeans have yet to join or consider joining one despite the potential for these communities to help reduce energy costs. Communication leaders in the sector can take this as an opportunity to promote the benefits of community-driven energy initiatives, showcasing how they can make tangible contributions to local and European sustainability goals.

How Communication Plays a Role

For communication leaders in international and European associations, these findings highlight vital areas where effective messaging can drive engagement and support for energy initiatives. The public is concerned with environmental outcomes and their direct impact on their daily lives—whether through affordable energy, energy independence, or job creation in the green economy. It’s about demonstrating how these macro policies translate into real-world benefits.

At #inextremis, we understand the complexities of European energy policy and the importance of tailoring communication strategies to reflect both public sentiment and policy objectives. With our expertise in navigating EU dynamics, we are well-equipped to help associations convey these nuanced messages, ensuring that stakeholders at every level are engaged and informed.

The energy landscape in Europe is evolving, and strategic communication has become ever more vital. By aligning your messaging with the priorities identified in this Eurobarometer report, your organisation can effectively connect with policymakers and the public, fostering support for the energy transition.

Is your organisation ready to navigate the complexities of European energy policy?

Let’s discuss how we can help craft a communication strategy that resonates with your stakeholders. Contact #inextremis today!

To download the full report: https://europa.eu/eurobarometer/surveys/detail/3229