Innovation at the Forefront: Seldia’s Transformation

Seldia, the esteemed representative body for Europe’s direct selling sector, boasts membership from 27 European Direct Selling Associations, including 22 within EU Member States. Representing over 1,000 direct-selling companies directly through its corporate members and indirectly through national associations, Seldia commands an impressive annual turnover exceeding €40 billion and engages 12 million independent direct sellers.

In 2011, #inextremis was instrumental in rejuvenating the association’s name and identity and revamping the design of all communication media, including digital platforms such as the website and e-newsletters.

Below is an excerpt from an interview with Seldia’s Executive Director, Maurits Bruggink, featured in the digital newspaper “The World of Direct Selling”:

Maurits Bruggink Shares Insights on Rebranding Challenges and Triumphs

“Could you share the journey you’ve embarked on so far?

“Renaming an organisation that operates on a consensus basis is never straightforward. Fortunately, we reached a unanimous decision on the new name and visual identity. This success was significantly influenced by the stellar contributions of the graphic agency Page in extremis, who delivered a compelling proposition. Their approach included a survey among members and a webinar showcasing graphic options. The outcome is a brand name that is easily pronounceable in multiple languages, directly connects to direct selling, and appeals to new generations with its vibrant and colourful logo.”

#inextremis is a communication agency dedicated to ensuring that each of your publications is an integral part of a broader strategic communication plan, tailor-made to meet your objectives.