Nonvowens You Say? campaign by EDANA

The “Nonwovens You Say?” campaign by EDANA highlights the versatility and strength of nonwoven materials, underscoring their daily utility and innovative potential across various industries.
This initiative showcases the significance of nonwovens in everyday life, from simple household items to complex industrial systems, illustrating their adaptability and essential role.
The campaign focuses on sustainability, emphasising EDANA’s commitment to environmental stewardship and innovative product development that meets modern needs while considering future sustainability.
The promotional content includes diverse applications of nonwovens, capturing audience interest with real-life examples and engaging stories that reveal the hidden role of nonwovens in numerous contexts.
The narrative of the campaign encourages viewers to discover the surprising and often unnoticed presence of nonwovens in their daily lives, enhancing awareness and appreciation for these materials.