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BEPS International School

Published on
12 March 2024

Is 2022-2023 the Academic Year of the Bear for BEPS International School?

2022-2023 promised to be an extraordinary year for BEPS International School as it commemorated its 50th anniversary. In celebration of this milestone, BEPS has unveiled a new logo and visual identity that symbolises the ongoing enhancement of its activities.

Established in 1972, BEPS International School has been a cornerstone of the Brussels international community, dedicated to delivering exceptional education to children. The school prides itself on fostering a passion for learning and encouraging students to become confident, independent learners and conscientious global citizens.

Historically, the bear has been a central element of BEPS’ visual identity. With this rebranding, the school has revitalised its bear motif with a contemporary, symbolic, and student-focused interpretation.

The new logo, designed to resonate like a totemic emblem, strengthens the children’s sense of belonging to the expansive and welcoming BEPS family.

BEPS has introduced this refreshed brand through a video on social networks, highlighting the enduring connection between the bear motif and the BEPS identity.

Situated in one of the most picturesque areas of Brussels, surrounded by the lush Bois de La Cambre, BEPS continues to grow and innovate.

The reinvention of the BEPS logo is the fruit of a genuine collaboration between the BEPS team and the creative experts at the branding agency #inextremis.

With more than 30 years of experience, we excel at guiding organisations in defining and expressing their unique identities. Our multidisciplinary team translates your organisation’s core ideas into intelligent, effective visual systems.

A robust brand is essential for effectively communicating your ethos to your audiences. Located in Brussels, the communication agency #inextremis helps global and European organisations consistently convey relevant messages across all forms of communication.