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World Customs Organization

Published on
17 April 2024

Revitalising Brand Identity with the World Customs Organization

Established in 1952 as the Customs Cooperation Council, the World Customs Organization (WCO) is an autonomous intergovernmental entity committed to boosting the effectiveness and efficiency of Customs administrations worldwide.

The WCO develops international standards, promotes cooperation, and enhances capacity building to facilitate legitimate trade, ensure equitable revenue collection, and safeguard society. As a pillar of leadership, guidance, and support, the WCO is the global nexus of Customs expertise.

Representing 183 Customs administrations, which collectively process approximately 98% of global trade, the WCO rightfully claims its position as the voice of the international Customs community.

The World Customs Organization entrusted #inextremis with a pivotal task: revitalising their brand through rebranding. This collaboration with the WCO Communication team has testified to #inextremis’s expertise.

With over 30 years of experience steering organisations towards defining and expressing their unique identity, #inextremis is more than a communication agency. Our multidisciplinary team translates organisations’ core ideas into intelligent and coherent visual systems.

Operating from Brussels, #inextremis is adept at uncovering the essence of your brand and articulating its distinctiveness positively and engagingly with the surrounding environment and stakeholders.

At #inextremis, we build brands and fortify reputations. We are the partners of choice for leading organisations, European associations, and global corporations looking to make a significant impact.