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European Committee of the Regions (CoR)

Published on
22 February 2024

Unifying Vision: How #inextremis Designed Iconic Logo for the European Committee of the Regions

Few branding elements are as impactful as a memorable logo when leaving a lasting impression. Recognising this, the European Committee of the Regions (CoR) entrusted #inextremis, a seasoned communication agency with more than three decades of expertise, to develop a series of logos under a framework contract. Among these was the emblem for the FORUM—an event that marked a significant milestone during the European Week of Regions and Cities, formerly known as Open Days.

The CoR serves as the EU’s representative of regions and cities, a vital political assembly where local and regional authorities advise on laws affecting European territories. This body hosts the European Week of Regions and Cities, the most significant event dedicated to regional policy. Here, the capabilities of regions and cities to generate growth and jobs are showcased, highlighting their role in implementing EU cohesion policy and underscoring the importance of local governance in the broader European framework.

The challenge for #inextremis was not just to create a logo but to encapsulate the essence of the FORUM. This event annually attracts over 10,000 participants, including policymakers, experts, and academics from across Europe—the logo needed to resonate with a diverse audience, symbolising unity, collaboration, and European identity.

Leveraging their extensive experience in branding for European associations and major corporations, particularly those emphasising sustainability and societal issues, #inextremis crafted a visually striking and significant logo. The design harmonised with the overarching themes of connectivity and inclusiveness, which is crucial for an event celebrating the power of regional contributions to EU governance.

This logo has not only enhanced FORUM’s visual identity but has also played a pivotal role in the event’s branding strategy, helping to make it a recognisable fixture within the European institutional landscape. The success of this project underscores # inextremis’s ability to deliver thoughtful and practical branding solutions that align perfectly with their client’s vision and objectives.

For regions and cities looking to make their mark or any institution seeking to navigate the complex terrains of EU policymaking and public communication, partnering with an experienced agency like #inextremis offers a clear path to achieving distinctiveness and influence through expert branding.