CER
Strengthening the Visual Identity of European Railways
#inextremis is a renowned Belgian communication agency specialising in branding, which has enhanced the visual identity of CER, known as The Voice of European Railways.
CER plays a pivotal role in representing the interests of its members within the EU policymaking arena. It aims to foster a more favourable business and regulatory environment for European railway operators and railway infrastructure companies.
Members of CER include:
- 73% of the European rail network length,
- 80% of the European rail freight business,
- 96% of rail passenger operations in Europe.
At #inextremis, we specialise in corporate and institutional communication and help build strong brands for businesses and organisations. Our agency successfully revitalises existing identity programmes, ensuring significant positive outcomes.
Branding is a complex, multifaceted, and multidisciplinary endeavour. At #inextremis, we delve into communication strategy, value, core ideas, brand architecture, and baselines, among other elements, creating a consistent and robust visual identity system that stands out in the market.