BRANDING

Your brand, recognisably yours — built to stand out
You decide the direction. We step in as your discreet
sparring partner — refining ideas, adding design judgement,
and shaping a visual identity that earns credibility
in Brussels and across Europe.

Some of our highlights

World Customs Organization

Revitalising a global identity  Legacy breadth, many custodians.

A recognisable, authority-building identity that travels across 183 customs administrations—fit for scrutiny in Brussels and worldwide.
APPLIA

Home appliance europe

Ran an in-depth brand and digital review with questionnaires and workshops, then translated outcomes into a vibrant, interactive website that embodies the visual identity.

A living brand presence that supports APPLiA’s strategic communication and stakeholder engagement in Europe.
European Banking Federation (EBF)

Voice of a complex sector; many stakeholders.

Holistic brand strategy and narrative expressed through meticulous communication materials.

Greater visibility and influence in Europe’s policy conversation.
IncluCities (EU project)

Multiple local contexts, one shared purpose.

Co-created a new logo and visual language with the communications team to reflect the programme and its four mentoring schemes.

A simple, adaptable identity that helps local and regional authorities communicate migration and inclusion work with clarity and dignity.
DigiPLACE

Pan-EU initiative, many partners, high expectations.

Designed a new logo and core visual cues aligned with the project’s Reference Architecture and roadmap; partnered with CECE for rollout.

A clear, forward-looking mark that anchors communications as the project scales across Europe.
CLEPA Innovation Awards

Flagship awards needing clarity and reach.

Created a lasting visual identity (logo, site, video language) aligned with the industry’s green & digital transition.

Stronger recognition and broader exposure for winners across EU channels.

what you get

Brand Platform

Purpose, promise, positioning, narrative.

Visual Identity

Wordmark, palette, typography, imagery, motion cues.

Design System

Grids, components, templates, accessibility rules

Activation Kit

Launch assets for web, social, print, events.

Tone & Messaging

Voice principles and message architecture.

Governance

Guidelines, training, asset library, light approvals model.

How We Partner

co-think

We map intent, audiences, risks; surface options.

pressure-test

We stress the story and structure until it holds under scrutiny.

craft

We build a clear, credible visual system that reads as yours.

equip

We hand over tools, templates, and training so your team flies.

Reinventing identity in action

How does a European regulator modernise its brand without losing authority? Step inside the ESMA rebranding journey — see how we worked as a discreet co-pilot to align identity with strategy, strengthen coherence, and deliver a brand that carries weight in Brussels and across Europe.

See the full case

BRANDING

Some of our highlights

World Customs Organization

APPLIA

Home appliance europe

European Banking Federation (EBF)

IncluCities (EU project)

DigiPLACE

CLEPA Innovation Awards

what you get

How We Partner

Reinventing identity in action