BRANDING, NAMING AND LAUNCHES
Make the reason for change as coherent as the new identity itself.
A brand has to work inside the organisation before it can work consistently outside it. Working with leadership, communication teams and members where relevant, we connect purpose, stakeholder perception and practical communication needs to a system people can understand, govern and use. A new name or identity is then launched as an organisational change, not simply revealed as a visual asset.
What the assignment can connect
The scope follows the communication job to be done. We connect only the disciplines that materially improve the outcome.
Identity or communication audit · Stakeholder research · Benchmarking · Leadership, team and member workshops · Brand strategy · Naming where required · Visual identity · Guidelines and operational tools · Launch narrative · Website, publication, video, social media and event activation
Your organisation retains ownership of its strategy, expertise and approvals. We make roles, decision points and delivery responsibilities explicit from the start.
Documented proof
APPLiA — from CECED to a new name and brand
An identity audit, internal and external stakeholder surveys and brand strategy work led to a new name and visual identity. Activation connected a stakeholder launch event, staff interviews, a launch film, a wrap film and a new website.
Brands developed for European associations
EuroCommerce · SELDIA · Liquid Gas Europe · EurEau · EuroGypsum · EATG
Institutional identity systems
ESMA translated research and participation into a 93-page cross-channel identity system. ECHA used a structured benchmark and facilitated decision process to establish 120 shared rules for its brand.
Does your brand still reflect the organisation you have become — and can people use it consistently?
Bring us the change the organisation needs to express and make usable. We will help identify the smallest coherent route from evidence and alignment to identity and activation.