Branding & identity / Publications
Turning research and participation into one coherent ESMA brand system.
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See how complex briefs become clear, usable communication.
Read six projects in depth. Then see four focused assignments where one clearly defined need led to a finished deliverable, followed by selected portfolio evidence showing the wider range we can mobilise across publications, association brands, campaigns and launches.
01 — In depth
Six projects, examined in depth.
6 of 6
See the challenge, the choices we made together, what we delivered and what changed.
Strategy & research / Branding & identity
Turning a complex benchmark into shared rules for a future-ready ECHA brand.
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Campaigns & programmes / Websites
Turning member knowledge into a communication programme the whole association can use.
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Publications / Campaigns & programmes
Turning a 40-year milestone into a living story of scientific connection.
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Strategy & research
Turning a room of technical experts into a shared strategic direction.
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Websites / Campaigns & programmes
Helping people find a more sustainable chocolate choice.
Read the case02 — At a glance
Focused assignments: one defined need, one complete delivery.
Not every brief requires a broad programme. These four examples show how we take responsibility for a clearly defined outcome and carry it from framing to finished work, with the same senior attention as a larger engagement.
Online publication
PLATFORMA — European Territories Localise the SDGs
An annual reporting need became a fully online publication designed for easier access, promotion and continued use.
Publication and LinkedIn sequence
Organic Cotton Accelerator — OCA’s 2030 Strategy
A new organisational strategy became a clear, engaging 16-page publication, supported by a focused LinkedIn awareness sequence.
Anniversary publication
AmCham EU — The Transatlantic Economy, 20th Anniversary Edition
A flagship 208-page anniversary publication was designed and produced with promotional assets for the web and social media.
Institutional film
Council of Europe — People First
A focused institutional film was conceived, designed and produced for the Department of Social Rights under a communication-services framework contract.
03 — Across formats
Wider portfolio evidence: recurring needs, different formats.
This is not a second set of case studies. It shows the breadth behind the six detailed stories: selected evidence organised around three recurring client needs.
Make expertise easier to use — publications.
Publications that do more than record activity.
#inextremis is frequently commissioned for strategic publications that frame a sector issue or organisational position, and for anniversary publications that turn institutional memory into a forward-looking story. The assignment can stand alone or connect to a wider event, campaign and digital content system.
- Typical contribution
- Editorial concept · Contributor process · Content development and editing · Information design · Publication design and production · Digital edition · Launch content
Create recognition and internal alignment — association brands.
A substantial part of the agency’s reputation has been built through association branding.
#inextremis has developed or renewed brands for EuroCommerce, SELDIA, Liquid Gas Europe, EurEau, EuroGypsum and EATG, among other European organisations.
Coordinate attention and action — campaigns and launches.
Integrated campaigns built around a clear idea, a central destination and coordinated channel roles.
For APPLiA, the change from CECED to a new name and brand followed an identity audit, internal and external stakeholder surveys and brand strategy work. Activation connected a stakeholder launch event, staff interviews, a launch film, a wrap film and a new website.
CAMPAIGNS AND LAUNCHES
Across these examples, the mix includes dedicated websites or campaign pages, social media, video and animation, publications, events, media relations, articles, guides, posters and other audience-specific tools.
Sustainable Development Goals — an interactive campaign platform.
Saving today to secure tomorrow — a renovation campaign across devices.
2021 booklet and platform — a European project made readable.
Nonwovens Get-together — a 50th anniversary campaign and launch event.
Water Matters — identity and awareness campaign.
#MakeThemFeelHome — a multichannel campaign system.
European Territories Localise the SDGs — presented at the United Nations.
Women of EUMEPS — a campaign and dedicated platform.
Single European Railway Area Convention — conference film.
Innovation Awards 2021 — event and awards ceremony.
Bring us the brief — or the question behind it.
Whether the need is an integrated programme or one focused deliverable, the first conversation is about what must become clearer, more usable or easier to act on — and the smallest useful way to begin.