The transatlantic economy 2025 —
design that helps complex ideas carry weight
About the study
The Transatlantic Economy is the flagship annual analysis of EU–US economic ties, independently authored by Daniel S. Hamilton and Joseph P. Quinlan and supported by AmCham EU. The 2025 edition offers a clear, data-rich picture of investment, jobs, innovation and energy security across the Atlantic—designed to inform policymakers, business leaders and communicators.
in brief — challenge → move → outcome
Challenge
Dense, high-stakes content serving multiple audiences; keep authority and improve legibility.
Move
Co-design the publication’s layout: clear IA, disciplined data visualisation, and digital-first pages that convert to print/PDF.
Outcome
A best-practice reference that stands up to scrutiny in Brussels and across Europe—recognisably the authors’ work.
Context — a celebration that had to carry weight
In a year of heightened scrutiny and geopolitical flux, the brief was simple: keep the study’s analytical strength intact while making it legible, navigable and quotable for varied audiences (policy, business, media). The publication had to feel authoritative without feeling heavy.
The challenge
Translate a dense, multi-chapter manuscript into a coherent reading experience
—online and print-ready—so that key patterns and policy-relevant insights are easy to find, cite and share, without diluting authorship.
Our role — discreet co-pilot, inside your rhythm
We worked in close co-design with the AmCham EU team to apply design craft and editorial judgement: structure first, clarity always, aesthetics in service of meaning. Our goal: support the argument, never eclipse it.
What we built
- Information architecture — a clean hierarchy from table of contents to chapter openers and annexes, so readers can scan or study with equal ease.
- Data & diagrams — restrained visualisation rules for comparability across chapters; typography calibrated for long-form reading.
- Editorial surfaces — highlight blocks and signposting that surface what matters without breaking the narrative.
- Dual output — a digital-first layout that converts cleanly to print/PDF for board and media use.
Outcomes — recognisably theirs, built for brussels and europe
- A publication that reads faster and lands stronger: complex dynamics remain intact, but the path through them is clear.
- Higher credibility signals for policy audiences: sober design, consistent data treatment, and a structure built for scrutiny.
- Authorship preserved: the voice belongs to the authors; design amplifies comprehension and reach.
Curious about our other PUBLICATION designs?
Let’s set up a quick video call. We’ll happily share our references and the stories that bring them to life.
