Readers need to see where they are, what deserves attention and how to reach the detail that matters to them.
EUMEPS’s online publication, “EPS Solutions for a Resilient and Climate-Neutral Europe”, offers some thoughtful digital-first choices.
Chapter navigation lets readers move directly between subjects. A progress indicator keeps their place visible as they explore.
Within that structure, the design changes pace.
Large headings introduce each section. Numbered summaries bring key messages forward. Explanatory passages add depth, while attributed quotations introduce individual perspectives.
The circularity section creates another reading moment: a horizontal collection of initiative cards, each labelled by category and geography. Readers can browse the examples individually within a consistent format.
A restrained navy, off-white and turquoise palette connects these different elements. Colour and scale give the content a recognisable hierarchy.
The publication also accommodates different reading situations. Its chapter menu and cards adapt to a narrow screen, while a downloadable PDF provides a version to keep for reference.
For communication leaders, the useful principle is to design the reading journey alongside the argument.
Give each type of content a clear role. Make the transitions visible. Let readers choose when to explore further.
Explore the online publication at https://epscircularsolutions.online/